Growth that holds

Marketing agencies typically execute specialised deliverables against a brief. We start by diagnosing the business problem behind the brief, so the marketing work is tied to a commercial outcome from the start.

We can then be embedded as part of your team to work alongside existing agencies, specialist partners or internal team to make sure the strategy actually gets executed.

We help businesses turn a product, service or growth opportunity into commercial outcomes. We work out who to target, how to position the offer, what to say, where to reach customers and how to turn that into demand and revenue.

At CoInside, we diagnose the commercial problem first, then build the marketing and GTM strategy around it so you're solving the right problem before investing in execution.

Bring us in when something important needs to move, but you don't have the clarity or senior marketing resource to move it.

That might mean growth has stalled, marketing spend isn't producing enough return, you're launching something important, or you see a revenue opportunity but don't know how to capture it.

If you're unsure whether we're the right fit, we'll tell you.

We start by getting clear on the problem, the commercial goal and what's getting in the way. From there, we agree what needs to change, define what success looks like, whether that means strategy, execution, or both. Then we get to work.

Growth Sprint — a focused engagement to identify the constraint, opportunity and what to do next.

Growth Project — a defined project to solve a specific marketing, GTM or commercial challenge.

Growth Partner — ongoing senior marketing and commercial support when you need more capacity than a project, but not a full-time hire.

The right model depends on the problem we're solving and how much support you need.

We embed with the team you already have, not support from the sidelines. Depending on the problem, we might work with marketing, product, sales, finance or leadership, bringing the right people together around the commercial goal.

We can provide senior direction, work directly with your team or take ownership of specific pieces of execution. We can also coordinate with your existing agencies and specialist partners, so everyone is working towards the same outcome.

CoInside was founded by Vanessa Ng and Szecindyo Chewandi, two marketing and growth operators who believe that marketing is a strategic function that drives real commercial value.

We've worked across finance, consulting, and technology, helping businesses clarify their positioning, bring products to market and turn marketing into growth engines. Our experience spans the full journey from defining a compelling value proposition and go-to-market strategy to building acquisition channels and improving conversion.

Together, we bring the perspective of people who've worked inside businesses, understood the commercial challenges and taken responsibility for turning strategy into execution to drive business results.

That's how we work - as hands-on partners who connect the dots between what a business offers, how it reaches customers and what ultimately drives revenue.

In practice, our model is similar to a fractional CMO or fractional growth leadership. If you're not ready to hire a full-time Head of Marketing or CMO, we can provide the senior marketing leadership and hands-on execution you need without a full-time commitment.

We can work across strategy, marketing, GTM and execution, depending on where the business needs support.

We define success from the start based on what actually matters to your business. Whether you are looking to drive  revenue, conversion rates, pipeline velocity, retention, or something else entirely, having a shared success metric ensures the execution stays accountable.

If you need a full-time marketing leader, you should absolutely hire one. But hiring takes time, and you may not yet know exactly what role, skills or mandate you need.

We can step in sooner, diagnose what the business actually needs and either own the work or help you define the right internal role.

We agree upfront on what needs to move and how we'll know if we've moved it. That could be qualified pipeline, conversion rate, acquisition cost, revenue, retention or another business metric that matters to you.

We then use that metric to guide the work and assess whether the intervention is actually making a difference, rather than simply measuring vanity metrics, activity or deliverables.